Our purpose is to enable people to find meaning in the digital era.
Digital technology is all around. It's in our homes and at work. Yet, many people struggle to understand an embrace it. Many have a hard time getting the most out of digital technology. Many businesses also struggle to find value in digital technology and fail to get their digital transformation or digital products right. Many employees struggle to find satisfaction in working for such companies.
Our purpose is to show the world how to find meaning in this strange new world as customers, employees, leaders and investors of digital businesses.
Our vision is a world where businesses thrive because their leaders are ready for the challenges of the digital era.
The digital era is characterized by volatility, uncertainty, complexity and ambiguity. In this world, businesses need a different mindset and different ways of working to be successful. Only human centered, customer value focused and change aware businesses will survive, where employees find a meaning in their work. To achieve this culture, leaders must have an understanding of digital technology and agility and must be ready to act. This is digital readiness.
Our vision is a world where business leaders understand that in the digital era, only meaningful work and agility leads to success.
Our mission is to create, promote and nurture an integrative evidence-based framework for digital readiness and to build an international community of experts to deliver the framework to companies worldwide.
Our masterplan for achieving our vision is to provide businesses the know-how for digital and agile success. When a business uses the right frameworks, applying the right mindset, their employees become super motivated and their products win customers' hearts. We teach the right mindset along with theories, disciplines, principles, methods and tools. We integrate all this into a framework that gives leaders an evidence based, integrative and holistic view of the digital/agile way of working. We also build an international network of experts – with matching core values – to deliver the framework to companies worldwide. We train, certify, and coach them so we can scale our business to the international market. This requires continuous research and updates to the framework around which the community is built. We also need to build a brand that conveys our purpose and vision to the world.